We are always competitive on price because we believe that good prices help ensure everyone can eat and live well.

Our Low Price Always promise means that customers can always get low prices on hundreds of products they always buy. Between April and June 2016, Woolworths has added an additional 183 products to the Price Dropped and Low Price Always programs, contributing to our overall price investment of over $500 million in FY16.

We’ve been dropping shelf prices across the store so customers' regular shopping costs less. This year we invested approximately $45 million into the meat category so that we could provide family favourite items, such as our Australian Lamb Leg Roast, at an affordable price.